Fear of the Best Option (FOBO) in Europe River Cruises
Hank Schrader, USMA '71, Europe Destination & Europe River Cruise Expert
Anne Schrader, Certified Travel Counselor & Certified Luxury Cruise Specialist
Long time readers of our blog will recognize that I often talk about the confusion surrounding the all-encompassing search for the best river cruise among our clients and prospects.
FOBO (fear of a better option) will haunt you if you let it—you just can’t decide on which line to select, or which route to go on or if I wait, can I get a better price? We search for the pie in the sky solution, the more optimal cruise that surely will come along, so the answer becomes maybe or I can wait—anything to avoid a decision.
I guess in short, with a lot of good choices, it just gets confusing and many just avoid deciding. Here is a great example of this in these 3 pictures—they all look very similar but are quite different:
Three AmaWaterway ships docked in Vienna
The Riverside Ravel docked in Viviers, France
The Tauck Swiss Emerald docked in Macon, France
The Key to Avoiding River Cruise FOBO
You may not get the best deal all the time, but you can always get a great deal with a little help. I have an axion “There is no bad river cruise, they all are great”. Still, that doesn't mean you should take any cruise.
To help, I suggest you need 3 or 4 non-negotiable criteria to set you about improving your odds of getting the best possible river cruise.
A Short Summary of River Cruise FOBO
In an earlier blog this year, I wrote a summary describing 4 areas responsible for the confusion about river cruising that leads to FOBO. They are “1) Multiple River options, 2) Variety of cruise companies, 3) Itinerary variations and 4) Considerations like time of year.
River cruising, while seemingly complex, is really a great option for most and the confusion stems from not really understanding the advantages and disadvantages of river cruising.
I do have a second axion “There are distinct differences between the quality and experience between river cruise lines although they seem similar”.
Having just return from our second ASTA River Cruise Expo in Vienna, with 16 river ships to inspect, even among seasoned travel advisors, I could still see many advisors were confused about how to really differentiate between lines. When you have a lot of good options, it can really become confusing, even to professionals. Since the options seem similar, the only real solution is to know the subtle differences.
With every problem or challenge, there are solutions. We have found by having 4 non-negotiable criteria and discussing the advantages and disadvantages of possible choices, clarity usually makes the seemingly difficult choices much easier.
Let’s look at my 4 Non-Negotiable Criteria to help us make the right choice.
My 4 Non-Negotiable Criteria—Answers to These 4 Questions Will Guide Us to the Right Choice
1) What travel style do you want to experience during your cruise?
2) What do you want to see and experience during your cruise?
3) How much are you willing to pay to get a great travel style and experience?
4) Given the 3 choices above, can I narrow down the choices to 1 or 2 best options at this time?
You could spend hours on the web trying to get answers to these questions, but I have a better way to solve this problem—just have us help you. Please avoid the hassle and frustration.
Since we don’t charge any fees and we can get you any advertised fare on any river cruise of your choice, it is a win-win for us all—you will pay the same if you use us or not. Seems like a simple choice to me.
How to Get Help Making the Right Decision—Use Us!
Here is the minimum knowledge we believe a travel advisor should know to earn your business by providing you with sound advice on river cruises and how we rate in these 5 categories:
1. They must know the difference between river cruise lines (almost all clients of our potential clients ask us this). Our European River Cruise Lines Comparisons 2024 -2025 ranks on the first page of Google and the 86 slide PDF PowerPoint is the most complete comparisons available to consumers.
One of the 18 Charts from our first Europe river cruise comparisons we first published in 2017.
2. They must know sailing routes in France (3 different river systems); Rhine; Rhine Tributaries; Danube and Portugal for Europe; and at least 2 or more key ports (what clients will see or do there) on each primary route (we can probably tell you in detail over 50 port stops in Europe and if the starting port or ending port will have adequate time for you to explore). They must also know which routes to avoid. I recently participated in a Travel Pulse Interview with Editor Eric Bowan and talked about what is hot and not in River Cruising in 2025. Also, Our Best Europe River Cruise Route Guide also is a first page Google digital report that is widely read.
3 of the 28 Castles of the Rhine River George
3. They must have taken a least one trip on a river cruise—nothing sells like personal experience—their trust level goes up instantly! (we now have taken 28 and about to go on # 29).
A Wine Tasting in Tournon, France
Dinner on an AmaWaterways ship
At the 2025 River Cruise Expo on the AmaSonata
4. They must be able to match you to the best cruise line for your travel style. We excel at this and have helped hundreds go on river cruises that met or exceeded their expectations.
Karen and Jeff on a Nile Cruise
Starr Christmas Cruise 2024
Some fellow travellers on a Christmas Cruise in the Thuen & Taxis Market. In the center, holding the sign is Hank, Anne Dejan, and our travel chums Denise and Mark 2019
5. They must have a website that tells potential clients their river cruise qualifications, how they can best help you, it should be easy for you to navigate, has a lot of good river cruise content, and lets you know they specialize in river cruising. Our website is unmatched in the industry. There are 162 day-by-day itineraries of the 8 river cruise lines we follow and 140 + river cruise blogs. No other agency has the quantity and quality of content on their website that we are aware of in our industry.
It probably comes as no surprise that we believe we excel in all this areas as I have explain in the bold response, but I will add one more—can you trust them to think of your best interests as your advocate?
We want to become or continue to be your trusted travel advisors of choice as discriminating and wise travelers who want a good value for their travel budgets. We are really aware that our clients use us because they know us, hopefully like us, and most importantly trust us.
I think there is one other aspect—we always treat you with kindness and fairness. Basically, we want to make you happy you decided to conduct business with us, and we made your trip a happy experience.
Our Final Thoughts
We will add the passion and excitement combined with judgment to get you the best value that is presently missing from your decision process. The results will be amazing—we will help you avoid FOBO!
We are travel experts, ocean and river cruise specialists, and Europe destination experts. We have first-hand knowledge of almost anywhere you want to visit in Europe. We know our products and the vendors who sell them to you. We have designed special tours for dozens of clients, led several and will continue to find just the right vacation that will exceed your expectations.
When you are spending your hard-earned money for a vacation, you want an advisor who can match you with the right trip. You want someone who will understand your expectations and fuel your anticipation (or excitement) to get you the best possible trip experience. And, you want someone who can help you with the decision making process. We think we have all these qualities.
Whatever your Dream Destinations are, we are here to help you get the best possible vacation based on what is important to you! We will provide you high quality, expertly planned travel. Please give me a call 713-397-0188 (Hank) or email me at hschrader@visitdd.com . We want to help you: Savor life…make memories…Visit Dream Destinations! Your journey begins here!
ANNE has earned a degree from the University of Houston in Hotel and Restaurant Management. Serving as the President of Visit Dream Destinations, LLC, since 2016, she is uniquely experienced professional travel advisor with over 26 years’ experience in the travel industry. Among her numerous certifications, she is a Certified Travel Counselor (CTC) by the Travel Institute, considered the gold standard in travel agent certification and she is also an Accredited Cruise Counselor (ACC) by the Cruise Lines International Association (CLIA), as well Luxury Cruise Specialist also from CLIA. Having traveled often to Europe since 1989, she has expanded on her certification as a Destination Specialist in Western Europe (DS) with extensive first-hand experience in luxury vacations. She holds numerous other specialty designations from individual vendors. An expert photographer, she delights in capturing the true essence of destinations to share with all.
HANK is a certified Western European Destination Specialist (DS) who has been traveling to Europe for 53 years. He is also an Accredited Cruise Counselor (ACC), conferred by the Cruise Line International Association (CLIA). This recognized expert in cruise and leisure travel is a retired Army Officer, and taught World Geography for 8 years. He is a `71 graduate of West Point and has earned 2 master’s degrees. His other Certifications:
AmaWaterways River Cruise Specialist
Avalon Waterways Specialist
Emerald Waterways Specialist
Riverside Luxury Cruise Specialist
Scenic River Cruise Specialist
Viking River Cruise Specialist
Brit Agent